9 best books on copywriting
Today, a huge number of books have appeared on the Internet, explaining in detail the main points of copywriting. This excitement is associated with the development of the popularity of this type of freelancing. Those who decide to make money on the Internet should get acquainted with the rating of the best copywriting publications. Professionals in this field will not be superfluous to refresh their skills and get acquainted with the unique techniques of experienced authors.
This copywriting is associated with advertising, so it is important to learn how to write selling texts in order to be able to easily model your knowledge and transfer it to another situation. For this reason, many books on freelancing are suitable for marketers.
Rating best books on copywriting for convenience, is divided into two categories. The selection of participants is based on subjective conclusions and preferences of experts.
Top Copywriting Book Rankings
| Nomination | a place | Name of product | rating |
| The best copywriting books for beginners | 1 | I. Pereverzev. How to turn letters into money? What is copywriting? | 4.9 |
| 2 | Handbook copywriter. Elina Slobodyanyuk | 4.8 | |
| 3 | Copywriting of mass destruction. Denis Kaplunov | 4.7 | |
| 4 | Write, cut. Maxim Ilyakhov, Lyudmila Sarycheva | 4.6 | |
| Top books for experienced copywriters | 1 | Copywriting. How not to eat a dog. Dmitry Kot | 4.9 |
| 2 | Business copywriting, Denis Kaplunov | 4.8 | |
| 3 | Sasha Karepin. We write convincingly. Myself a copywriter | 4.7 | |
| 4 | Genius to order. Mark Levy | 4.6 | |
| 5 | Hypnotic advertising texts. Joe Vitale | 4.5 |
The best copywriting books for beginners
If you can not take courses copywriter, you should refer to the relevant literature. In the books for beginners there is information about all the nuances of this method of earnings.
I. Pereverzev. How to turn letters into money? What is copywriting?
Rating: 4.9
The leading place of the rating belongs to the work written in intelligible language. It tells about the essence of this type of freelancing, SEO copywriting. The reader will learn how to make money on the Internet, without leaving your apartment, using your own brain and hidden talents. There are on the pages a list of systems and programs, the names of text exchanges, the rules for creating well-selling articles.
This is an excellent choice for someone who is just beginning to learn copywriting and does not know the secrets of selling texts, the features of communication with customers and places where decent work is offered. The book will help to look at yourself from the other side, to think about the various possibilities of making money.
Handbook copywriter. Elina Slobodyanyuk
Rating: 4.8
Handbook E. Slobodyanyuk offers material on writing scripts for advertising, naming. The amount of information is quite large, to remember everything at once will not work. Sometimes you have to go back to specific chapters. There are no templates in the book.
Readers liked the beautiful design of the text and the theme of the visual means of the language. This is the best option for a novice copywriter. People with a certain experience in writing texts, it will not work. Professionals find most information useless. Work is read very easily. It can be mastered in a few hours.
Copywriting of mass destruction. Denis Kaplunov
Rating: 4.7
It is impossible not to include in the rating the book of blogger Denis Kaplunov "Copywriting of mass destruction". The publication will teach an inexperienced copywriter to evaluate customers and readers with a look, and not to build on their opinions. And rightly so, because personal opinion can ruin the selling text. The fact is that each of us has our own hobbies, tastes and interests.
The author clearly shows how to start thinking for the client and logically build their arguments. The book has a lot of personal experience Kaplunov, his endeavors. Life stories inspire readers and make it clear that mastery comes with time. There is a little bit of information in the book, but after reading only positive emotions.
Write, cut. Maxim Ilyakhov, Lyudmila Sarycheva
Rating: 4.6
To the texts were not verbal garbage, it is worth buying the book "Write, abbreviate." After reading it, you can understand how much all the extra copywriter writes in articles. According to the authors, the main rules of a strong text are an important meaning, simplicity of presentation, respect and care for the reader. By the way, the creators of the book are editors of the popular site Glavred.
Readers are delighted with the original presentation of the material, a large number of examples. This is a book for those who want to learn how to write strong texts, to present their thoughts logically, to attract attention. In addition to copywriters, this manual will be useful for managers, schoolchildren and teachers.
Top books for experienced copywriters
The second category of books is suitable for the professional growth of copywriters, the development of personal qualities. After reading, the freelancer will become an even stronger author.
Copywriting. How not to eat a dog. Dmitry Kot
Rating: 4.9
The nomination is the creation of copyright guru Dmitry Kota. This man was able to promote not one thousand marks, including Svarovski. His guide describes the nuances of creating a unique selling text. The cat examines the material on the shelves, compares and indicates errors. In each chapter there are many examples and tips, there are tasks. Together with this book you can write any text from the first letter to the last point. The author writes intelligibly and concisely.
Readers are delighted with the easy manner of presentation with a bit of humor. It seems that you are talking with friends. This is a good choice for those who want to consolidate their knowledge. For a complete reading of the book will take about 3-4 hours. All terms are clear, pleased with the structured and extraordinary recommendations that can be used when writing any text. The main focus is on advertising and marketing. Some readers did not have enough information specifically about copywriting. In any case, this is a useful and necessary book for someone who is already familiar with this direction of freelancing.
Business copywriting, Denis Kaplunov
Rating: 4.8
The second in this category was the best creation about online advertising. It will get rid of annoying templates, will tell about the importance of meaning and presentation of the material. The book will teach to write texts without grammatical errors, unnecessary official and heaps of key phrases. The reader will understand that for a successful sale it is important to know the customer and competitors, to conduct a detailed analysis. On the pages you can not find jokes, as in the books Sarychevoy or Kota. Strict text does not contain complex rules. Both professionals and beginners can read it. However, the book is more suitable for those who have already mastered the basics of writing texts and seeks to develop their abilities.
In a few days, the publication became the leader in Ozone. He was waited by many fans of the three previous books of the author. The main advantages of the work are brevity, practicality, ease of presentation, unique exercises, hundreds of examples and interesting facts.
Sasha Karepin. We write convincingly. Myself a copywriter
Rating: 4.7
Next in the ranking is a book about the art of persuading people.In his work, the author has collected a large number of templates, algorithms and formulas that allow the client, partner or potential buyer to perform certain actions.
The main advantages of the publication are a large number of life examples from practice and proximity to modern realities. The book is often included in the TOP of the best and flashes in the literary communities of social networks. Readers are delighted with the graphs, tables and original illustrations. They are very useful and informative. Such a presentation of the material allows you to better understand and remember the theory.
Genius to order. Mark Levy
Rating: 4.6
If the deadline is tight, and there are no ideas in my head, and nothing comes to mind except the standard sentences, you should refer to the book by Mark Levy. The author proposes a method of freeriting, which awakens brain processes. After reading this work, it will turn out to write with greater speed.
Readers are delighted with the laconic submission, pleasant style of presentation, lack of water in the text and existing tips. The universal technique is useful for experienced copywriters who want to learn to think outside the box and quickly find solutions, as well as business and busy people who solve business problems.
Hypnotic advertising texts. Joe Vitale
Rating: 4.5
The rating is completed by a book with an original title, which in itself attracts reading of the work. The edition is read quite easily. The author skillfully described complex terms in clear words. The book is recommended for purchase by marketers, copywriters and advertisers. However, it will be understandable to almost everyone and is useful when writing sales texts and reviews.
Work can be found in the free access on the Internet. There are more pages in it than, for example, in the publication of Dmitry Kota. Some readers believe the book Vitale best in its genre. This is an excellent choice for those who want to develop an individual style of writing, learn to encourage people to act, to create a unique formula for a hypnotic text.
Attention! This rating is subjective, is not advertising and does not serve as a guide to the purchase. Before buying, you should consult with a specialist.
