10 best books on marketing
Books on marketing today are an integral part of a single whole mechanism called a successful business. The authors, based on their own experience and numerous studies, help to increase the percentage of sales, expand the target audience, make advertising an important tool for product promotion. Some entrepreneurs rely only on themselves and their knowledge. But many actively use the marketing aids of successful practitioners and analysts. These are the books we included in our rating.
Ranking of the best books on marketing
| Nomination | a place | book | price |
| Ranking of the best books on marketing | 1 | Marketing at 100%. How to become a good marketing manager, Igor Mann | 790 ₽ |
| 2 | Marketing Wars, Jack Trout and Al Rice | 1 390 ₽ | |
| 3 | Basics of Marketing, Philip Kotler | 1 056 ₽ | |
| 4 | Breaking Marketing by Phil Barden | 730 ₽ | |
| 5 | The most common misconceptions and frenzy of the crowd, Charles Mackay | 620 ₽ | |
| 6 | Purple cow, Seth Godin | 550 ₽ | |
| 7 | Word of mouth marketing, Andy Sernovitz | 227 ₽ | |
| 8 | Marketing without a diploma, John Jantsch | - | |
| 9 | Overcoming the abyss. How to bring a technology product to the mass market, Jeffrey Moore | 817 ₽ | |
| 10 | Buyology: A Fascinating Journey to the Consumer's Brain, Martin Lindstrom | 770 ₽ |
Marketing at 100%. How to become a good marketing manager, Igor Mann
Rating: 4.9
The work of the famous practitioner and theorist Igor Mann heads the TOP 10 best books on marketing. It will be useful both for entrepreneurs who are just starting their own business, and for those who have solid business experience, as well as for students of economic universities and high school students of specialized schools. The reader will like the easy, ironic style of the author, which presents complex topics very accessible and understandable.
The book does not contain formulas, intricate schemes and definitions. She does not tell about the generally accepted model, which most marketers are trying to adhere to. This is not a theory. This is a fully practical training manual based on the author’s own experience. It is suitable for any business areas, will help attract more customers to the company and increase sales of already well-known products or just products that have entered the market.
Many successful people said that it was with this manual that they could understand where to go next and how to implement their own plans, how to make advertising a powerful tool, how easy it is to become a good manager and use the basics of marketing to the fullest extent, or, as the author notes, for 100 % Experts recommend not to miss this book and choose it as the first textbook to improve work efficiency.
Marketing Wars, Jack Trout and Al Rice
Rating: 4.8
The second place in the ranking deservedly goes to the book, which has not lost its relevance for more than 20 years and is a handbook for millions of marketers in the world. She is able to surprise with a non-trivial approach to presenting the basics of sales and promotion. Two authors compare the struggle of world companies for leadership with real hostilities and highlight 4 strategies that lead to an undoubted victory. The first is defensive. It is only suitable for strong people who are able to repel the attack of competitors.The offensive strategy can be used only when the weaknesses of the enemy are found. Guerrilla type is a kind of survival and development tactics in its market segment. Choosing a flank strategy, you must remember that a sudden blow will be the key to success in the case of weakened competitors.
The book will prepare for a heavy war and help you choose the necessary methods that will push the enemy to fatal mistakes. It requires thoughtful reading and analysis of the read in order to better structure knowledge and use exactly the one of the proposed strategies that is most effective at a given point in time.
Basics of Marketing, Philip Kotler
Rating: 4.7
Philip Kotler - Professor, Master of Economics, Ph.D. His book, which many people call the basis of the basics, occupies the third line of the rating. It was first published in 1984, reprinted 9 times and today does not lose popularity, being one of the best textbooks for the study of marketing. It helps to get real knowledge, while not confusing the reader with complex terms and rules.
The author was able to choose from the great mass of information the main ones that will help to get a set of knowledge and skills for further use in practice. He will analyze everything in detail with concrete examples and literally put each rule into its place. After reading the book, the reader will be able to structure the existing skills with the newly acquired from the international marketing gurus.
Experts advise you to start learning with this best-selling business literature. The style of the author is accessible and understandable. Even a novice can understand the basics and choose the most successful strategy for themselves. The book will help you learn to navigate the difficult financial world and will become a tool for achieving ambitious goals. It is recommended to students of economic universities, as well as to all readers interested in these issues.
Breaking Marketing by Phil Barden
Rating: 4.6
The fourth place in the ranking is for a book whose author spent over a quarter of a century studying the basics and principles of marketing. This completely new approach will surprise the reader. The work is based on accurate scientific data and research activities of Phil Barden. He explains in detail why people buy and what influences a particular decision. Many statements contradict familiar knowledge, but the more interesting is the study of the author's works and the application of his methods in practice.
He raises many questions. They are not blurred, but specific. The reader will know what the packaging should be, so that she, at a subconscious level, pushes to buy one or another product, what color on it indicates that the product is low-calorie and this will attract the attention of people who adhere to the principles of proper nutrition. It will be interesting to find out the optimal length of the commercial for it to operate effectively, rather than overload it with information.
The book is primarily intended for marketers. It will help to understand the psychology of consumers. And they Hacking marketing will be useful to find out what tools are used for the manipulation of consciousness, leading to a decision in favor of the purchase.
The most common misconceptions and frenzy of the crowd, Charles Mackay
Rating: 4.5
The book that has taken the fifth place in the rating is a classic, which was published back in 1841. Its author, Charles McKay, wrote poems and worked in major magazines. The work on mass mania made him world-famous, and today he is one of the first to describe financial pyramids, religious movements and other national insanities that affect public life and lead to follies.
Historical events from the book affect the XVIII century. The more interesting to relate the past and present. Many of the marketing techniques used today are similar to the influence on the masses of the time.After reading the book to the end, you begin to understand why you buy an item you do not need and spend money on a product that is not worthy of your attention.
The author will show why millions of people fall for mass hysteria and chase the illusion, literally going crazy. The book has become a desktop textbook for financiers. She reprinted many times and at the same time was criticized. The author's theses were confused and forced to argue more than one generation of economically literate people. And despite this, it still stirs the minds and brings pleasure to readers all over the world.
Purple cow, Seth Godin
Rating: 4.4
An American economist created a book that glorified him for the whole world and was awarded the sixth line of our rating. After the publication, not everyone paid attention to it because of the comic name, which was misunderstood, as a result, many found such literature frivolous. The purple cow is not an animal. This is a product that should be of interest to the buyer. This is what the company should strive for in order to ensure success and stability.
Modern man does not always have enough time to study advertising and search for a good product among the many on the market. He is spoiled, and to seize his attention is very difficult. Extraordinary and nothing like this - this is the main marketing move that will allow you to achieve goals and become a step above the competition.
Why purple cow? The image is borrowed from the comic poem, which is already more than a century. Seth Godin cites many examples from real life, when, at first glance, an incomprehensible product literally blows up the market and takes the corporation to world leaders. If you are ready to create your own purple farm and grow purple cows there, then this book will definitely interest you.
Word of mouth marketing, Andy Sernovitz
Rating: 4.3
Included in the rating of the book Andy Sernovitsa ranks seventh. It is particularly relevant in the era of the development of social networks, blogs and other Internet platforms; . Word of mouth is a tool for product promotion and further enrichment.
It is very important that the product was of high quality, and the buyer was pleased with its purchase, otherwise you can only hurt and not do better for your business. The book will teach how to control the spread of information, how to eliminate the negative and how best to influence people's opinions. Interesting examples help to examine in detail this or that situation and get out of any winner.
Entrepreneurs praised the book, the effective advice of the author in an accessible language. Many took advantage of them and successfully began to implement them using the information marketing strategy. A useful bonus are the tables that help in planning further actions based on the knowledge gained. The book is definitely recommended to read.
Marketing without a diploma, John Jantsch
Rating: 4.2
Marketing without a diploma, ranked eighth in the ranking, is designed for small business owners and marketers. This is not a theory textbook, this will not happen here. This is a real practical guide that helps to fully understand what better tools to use in a particular situation. All the author's theses are supported by real examples, which allows you to thoroughly understand any issues that arise not only for beginners, but also for many entrepreneurs with experience.
The author recommends systematizing marketing ideas, eliminating randomness and uncertainty. A clear plan necessarily leads to the realization of goals. This will help improve sales efficiency, get double the profit and bring the business to a higher level.
The book discusses the formula for success, which is suitable for all companies regardless of focus. Ideal customers are chosen from a large audience, on which it is necessary to bet and refer specifically to this category of customers. The author will reveal the secret of trust, and most importantly - answer the main question: how to succeed? If you are interested and you are ready to apply all this on your own practice, then this book is for you.
Overcoming the abyss. How to bring a technology product to the mass market, Jeffrey Moore
Rating: 4.1
The ninth place ranking - from a bestseller, written by an American consultant on marketing and management. It will be a tool for promoting a completely new, innovative product on the mass market. Many business owners have repeatedly faced such a problem and experienced difficulties, not understanding how to act and in which direction to go.
The book will help save time, as it gives a clear definition to innovators and skeptics and helps to choose the target audience that will be interested in high-tech products. The author first raised the question of the existing gap between the early and modern market for goods. He spent more than 10 years researching this problem and derived a formula, summarizing his own experience with the research of other marketers.
Moore's tips apply to any area. You unconditionally believe him, thanks to the results of his work in Silicon Valley. The book was reprinted several times, it included new examples and comments that reflected the modern world market. It is relevant not only among foreign entrepreneurs, but also has helped many Russian businessmen, therefore, the work is recommended for reading as a real tool for the implementation of a new high-tech product.
Buyology: A Fascinating Journey to the Consumer's Brain, Martin Lindstrom
Rating: 4.0
Completing the rating product, which does not tell about the usual basics of marketing. This is a real know-how, applying which you can confidently move towards ambitious goals. A huge amount was spent on experimental research - $ 7 million. Neuromarketing has become one of the important tools that business owners have begun to apply.
The author will tell you that people are forced to buy a particular product, as a logo or brand name affects our intentions. Many readers will be surprised how we actually make decisions, and how the subtexts in advertising reinforce the desire to acquire the thing you do not need. Professional marketers of world corporations have long used the method of mental impact, which buyers do not even realize.
Lindstrom cites evidence that in fact we are not buying the goods, but our feelings. The book will be useful to many. And those who want to use such a tool to strengthen their position in the market, and those who do not want to get into the network of advertisers, lose their money and want to learn how to abandon products that currently have no value.
Attention! This rating is subjective, is not advertising and does not serve as a guide to the purchase. Before buying, you should consult with a specialist.
